HI! I’M STEPHANIE SMITH

I aim to spark creativity by sharing the methodologies and professional impact I've achieved over the past decade, creating actionable marketing technology experiences that foster connections and drive business growth.

Expertise

  • Strategize scaleable technology solutions, implement platforms, and integrations for data efficiency, collaboration, and business growth.

  • Plan and execute digital marketing campaigns across channels and markets for highly engaged and personalized experiences to drive lead and demand generation.

  • Execute effective SEO strategies resulting in increased organic search rankings, voice search, Google Features, quality traffic, and conversions.

  • Develop key audiece personas, journey maps with high level touchpoints for highly engaged and personalized experiences.

  • Create KPIs for tactical decision-making and realtime reporting dashboards in HubSpot and Looker.

Boost product market growth through audience intelligence and technology to drive more fruitful strategies.

  • Maximized capabilities of 50+ new or existing products through holistic digital strategies for six-figure revenue growth for Fortune 500, SaaS, nonprofit, e-commerce, higher education, and pharmaceutical clients.

  • Gained deep audience insights and market intelligence to inform successful digital marketing strategies through social listening, search analysis, and competitive research.

  • Increased product demand by 20%, developing product roadmaps, market value, and launch strategies.

  • Successfully achieved a 300% increase in lead generation through omnichannel campaigns guided by personas, user journey touchpoints, tactics, messaging that resonates, A/B testing, and measurement of KPIs to capitalize on growth opportunities.

  • Built and deployed GTM plans designed across verticals aligning with market needs and customer preferences for 100% increased user adoption.

  • Spearheaded 15+ client SEO strategies, leading to higher search share, positioning, and improved voice search results, for increased traffic, conversions, and 500% ROI.

  • Streamlined multi-client marketing and sales efficiencies, and data through complex technology stack audits, implementations, and integrations leading to 20% boost in online sales conversions.

  • Collaborated with stakeholders, design, content, developers, and agencies to align on vision and partnerships.

Market expansion strategy

PROJECTS

Delivered Datwyler Healthcare with actionable ABM strategy based on high-performing business targets, measurement plans, and CRM data for potential 3x revenue return.

FINN Partners

 
Improved client search positioning, UX, site testing strategy, and CRM performance for increased campaign performance.
Grew agency products for marketing technology integrations, including HubSpot, Constant Contact, Salesforce, martech/SEO audits, and ABM strategies for 6-figure growth revenue.

SENIOR MANAGER, GO-TO-MARKET

Integral member in a lean team tasked to identify and drive new microbusiness data products and GTM strategies to high potential target markets based on research data. Own digital presence and agency relationship for development of site functionality and increase in user adoption.

RESULTS:

  • Led 14 new research products to market in support for microbusinesses, legislature, and adoption of GoDaddy’s microbusiness data, working with senior management, data scientists, and brand team.

  • Developed and led GTM strategy based on market intelligence, including access to broadband, persona and journey mapping, messaging with an SEO focus, and advertising initiatives. Collaborating with social, PR, and media teams.

  • Grew Venture Forward GTM presence through GoDaddy brand partnerships with This is Where We Stand, and mySidewalk for 1,200% surge in site traffic.

  • Launched interactive experiences including the Data Hub, Explore the Data, and Press pages for 100% increased user engagement and conversions.

  • Managed site, Bayesian testing experiments, and migration of new Pagely host server, working alongside developers for faster load speed and better UX.

Year

12/2021 - 9/2022

GoDaddy
Venture Forward

SENIOR WEB CONTENT MANAGER

Tasked to own Plan USA's e-commerce, advocacy, events, and gated donor website with respective teams and manage a full site redesign with agency. Lead digital marketing strategies to boost fundraising and demonstrate site ROI.

RESULTS:

  • Led e-commerce and gated donor website rebuild, in tandem collaborated with UK team on International trial web application development to ensure launches for International Day of the Girl.

  • Increased donor acquisition by over 30% through strategy and platform integration of site lead forms, SMS, and peer-to-peer fundraising campaigns.

  • Enhanced digital merchandising of donation products, development of seasonal sponsorship gifts, and cart checkout process through A/B tests, increasing revenue by 20% YOY.

  • Collaborated with cross-functionally, including the Advocacy team, to identify growth opportunities and drive product development, like Plan’s Because I am a Girl campaign reaching over 4 million girls, and Always sponsorship to break period stigma.

  • Boosted omnichannel engagement and exceeded EOY nonprofit donation campaigns by 500% through a compelling transmedia storytelling campaign.

Year
6/2019 - 10/2021

Plan International USA

Storylines that move

  • Microbusiness data hub

    Data Hub launch

    Increased user adoption of exclusive microbusiness data by expanding datasets on to mySidewalk’s member site.

  • Entrepreneur enjoying freedom

    GoDaddy sponsorship

    Built microbusiness support and site activity through GoDaddy’s brand original entrepreneur spotlight video series, This is Where We Stand.

  • Girls smiling

    Advocacy campaign

    Made a difference for 4 million girls through Plan International's Because I am a Girl campaign and boosted lead acquisition by over 3,000% YOY with lead gen site form strategy.

  • Plan partnership with Always

    Helped break period stigma with Always partnership, digital strategy and creation of assets including landing pages, personal stories sharing, and peer-to-peer fundraising.

View my resume here

Client engagements

Published work

Participated in a Plan USA Sponsor Letter Reading series to help spread sponsorship awareness and joy during COVID with the sharing of sponsored children’s letter.

Created lead capture through the design of gated content campaigns.

Build content based on keywords, organization capabilities, and goals.

Created visual content with design of infographics.

Grew lead acquisition with campaign templates.

Boosted SEO & SEM keyword rankings and agency products by writing and publishing blog content.

Motivated leveraging AI with creation of deck and leading internal call.

Developed blog content with lists and targeted keywords to increase readership and improve SEO rank.

Increased new product for digital PR through writing and publishing of blog content.

Sarah Johnson, Senior Director of Marketing - PracticeTek

“Stephanie is like a beam of light around the office. Her work ethic is wonderful and her positivity is infectious. She is always eager to take on new projects and dive head first into a challenge. When it comes to digital marketing tools and techniques she knows her stuff, and her passion for journey building and integrated campaigns helps lead to innovative approaches that get results. Always a pleasure working together.”

Scott Martin, Director of Ad Operations at New York Times Digital

“Stephanie is an extremely conscientious employee who handled several high-visibility and high-maintenance clients for us.

Stephanie is very easy to get along with and works well within a team structure.”

Joseph Savastano, Design and Consulting Specialist, Focus 10 Life

“I had the pleasure of working with Stephanie for over a year at Brokers' Service Marketing Group. Stephanie is a unique and versatile talent - dynamic in her ability to learn new concepts and turn her knowledge into beautifully crafted marketing content that generates a measurable and significant amount of inbound interest toward a sales team. In my role as a wholesaler, working closely with both current and prospective clients, I can't ask for much more than customers and prospects who become interested in engaging or reengaging with me as a direct result of marketing expertise. Stephanie is efficient, smart, positive, and passionate, and I would recommend her strongly and without reservation to any company interested in leveraging marketing to grow their business.”

Thank you for visiting my [passion] portfolio

Timing is everything, and I’m thrilled you're here. I deeply appreciate all the creative and rewarding experiences I’ve had, learning so much and making great friends along the way.

Having worked in SaaS, startups, and agencies, navigating different tech landscapes and audiences, I've honed my problem-solving mojo and knack for motivating teams and pitching ideas to stakeholders.

I'm a people person, love collaborating, and thrive on analyzing things. I've got a solid track record in executing product plans, segmenting markets, and making things better.

Hope I sparked some creative vibes, and let's definitely stay connected!